Tom Davis Creative

About

I am a creative director, visual sheriff, designer, manager, and tablet/digital director creating intelligent design, building identities and elevating brands across print, digital and social. I push to build brand affection, deliver value and drive action.

My approach: I'm able to quickly identify consumer habits and trends, then create and tailor marketing strategies and executions that actually speaks at the speed and appetite of audiences at a large scale. It’s essential to have a simple visual identity that clearly expresses the emotional truth of your brand story, implemented consistently across every platform. I am a force for good in the universe, play well with others and crave creative challenges. Plus, I know how to use a pencil and I'm not afraid of the eraser.

Strengths: Multiplatform Design & Storytelling, creative direction and art direction, content strategy (print, digital and social) and print-to-digital transformation. Concept, design and production of traditional and digital campaigns, direct mail, outdoor advertising, web sites, web ad campaigns, social media campaigns to increase email circulation, TV, point of sale. Oversee projects from original concepts through final output to client. 

Experience understanding and implementing integrated marketing strategies and content marketing programs.

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I’m a creative leader who listens deeply, asks smart questions, and builds experiences that resonate with both brands and consumers. My approach combines strategic design thinking, hands-on execution, and emerging AI technologies—guiding tools like Midjourney, Kling, Runway and Weavy with intention and imagination while equipping teams to feel confident in the evolving AI space. I push to build brand affection, deliver value and drive action.

 I keep coming back to my philosophy and how it's rooted in versatility: As a designer, I lead, nurture, strategize, and produce. As a marketing designer I create with the research, users and culture clearly defining the lens by which design decisions are made. As a technologist I explore innovated ways to leverage Ai technology to further engage interaction and ROI. And at the intersection of these roles is where I push to build brand affection, deliver value and drive action.

I'm passionate about developing others around me, and doing what I can to improve the culture of my workplace. In past roles I've led company-wide growth initiatives and evolved company's brand voice and identity. 

“Curiosity is the gateway to everything in life.” I haven’t a clue who said that but double-tap that. And you get to that place through experience. The best leaders put people first. Everything rises and falls on how you lead your team, and keeping people happy is a pretty important part of keeping them productive. And a great way to become a good leader is to shift from, “how’s everything going?” to “what’s one thing that could be better?”

Over the course of my career, I’ve built a reputation for developing others, elevating workplace culture, and fostering environments where ideas thrive. I believe the role of a creative leader isn’t to have all the answers, but to create a space where teams can collaborate fearlessly, contribute meaningfully, and deliver their best work. In 2021, I was honored as Art Director of the Year by the American Advertising Federation Nashville, a recognition of my commitment to both craft and leadership.

Strengths: Multiplatform Design & Storytelling, creative direction and art direction, user experience design (UX), content strategy (print, digital and social) and print-to-digital transformation. Concept, design and production of traditional and digital campaigns, direct mail, outdoor advertising, web sites, social media campaigns to increase email circulation, TV, point of sale. Oversee projects from original concepts through final output to client using Trello, Slack, Asana, Jira and Monday.com. 

Experience understanding and implementing integrated marketing strategies and content marketing programs. Fluent in Photoshop, Illustrator, InDesign, XD, After Effects, Figma, Jitter, and Ai tools Midjourney, Kling, Runway and Weavy.