Some of the pages from the Amazon HQ2 proposal for the new second North American Amazon headquarters which Nashville was a finalist for back in 2017. I was hired as a free-lance designer to produce a 152 page hard bound book which highlighted the wonderful assets (quality of life, location, tech hub) that Nashville has to offer. This project was spearheaded by the Nashville Convention & Visitors Corp and the Mayor and I worked with a small team to produce this proposal over a two week timeline. The outcome resulted in Nashville being awarded an Operations Center employing over 5,000 people. This project demonstrated my abilities to work with a small team and have fluid communication throughout the project. It also showed my talents as an editorial designer by having the competency to design a long-form proposal as well as manage the printing relationship with an outside vendor. I first started this project by submitting mood boards depicting the style and tone of what I heard the Nashville Convention & Visitors Corp communicate for the vision of the proposal. I then worked alongside a copywriter and the stakeholder to gather up the needed assets.
